To gain a foothold in global market, the best and most effective way is to participate in a reputable trade show. The question is how to find the right trade show and your target market. With the proper guidance and knowledge, an exhibitor can reap tremendous benefits from his participation. In fact, exhibition creates a conducive selling environment where sellers and buyers convene to discuss and sign contracts. Research has shown that exhibition provides an excellent lead for companies searching for buyers, distributors and not forgetting publicity generated through the exhibition.

Some of the companies are: -

Amtek Engineering Ltd

Asia Pacific Breweries Ltd

Board of Commission of Currency

C Melchers GMBH & Co

Castrol Singapore Ltd

General Electric S'pore Ltd

JCB Sales Asia Pacific Ltd

Methodology

This workshop will stimulate participants to be interactive in discussion, exercises and apply the skills that have been learned in group presentation of projects. There will be viewing of exhibiting on the subjects taught. Participants will learn the strategic planning and goal-setting to gain competitive advantage.

Facilitator

Ernest Chen, MBA is a consultant, trainer and a writer. He has 15 years of experience in conference and exhibition business. Being one of the pioneers in the exhibtion business, he knows all the dos and dont's in penetrating new markets through trade shows.

For Whom

This is a very useful for entrepreneurs, export executives and marketing managers. the knowledge you learned from this course will guide you to mount a successful campaign in launching your products and services.

Workshop Details

Date: March and August 2005
Time: 9am-5pm

For more details please contact the organiser.